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Well, there’s a lot of places to go when choosing a dentist, and it’s a tough decision. Understanding that our patients are seeing us for the first time, that we’re new faces to them, we really have tried to cater to a patient that is looking for an atmosphere that’s comfortable and friendly. We’ve designed our systems for a patient to receive a warm welcome from the first point of contact to feel like this is an office they can be comfortable in. I think that’s one of the big barriers in patients receiving dental care and continuing their dental care, is just an overall apprehension and discomfort about the idea of being at the dentist.
I think from the first moment that you talk to myself, or any one of my great staff, you’ll sense a difference. That we really are trying to be patient-centered. Patient-centered to me is an effort, on the part of the dental practice, to understand the patient. To really find out why is it that they’re there. I don’t think a patient comes to me wanting a root canal. Nobody wants a crown. Really, they want to be out of pain. They want to look good for their son’s wedding that’s coming up. These are life problems, they’re not mouth problems, and I think as we understand that, we can meet the needs of our patients a lot better. What we’ve noticed is patients leave, I think, overall surprised with how well the experience went. I attribute that to our whole team taking a genuine interest in our patient and letting them drive the process.